A Closer Look: Adapt x Wekfest Campaign


The Decade in Motion tour is this year’s headline for Wekfest as celebration for the 10th anniversary is finally here. ┬áTo highlight this achievement, there will be ten various collaborations throughout 2018. Each project will align with the brand’s style guide and purpose.


Since Wekfest originates in the San Francisco Bay Area, one of the first projects feature a local brand, Adapt. Adapt has been a staple in The Bay for a considerable amount of time now. It is deemed a streetwear brand with high credibility within the Bay Area’s various communities.


The connection is simple, work with a local business to maintain the home grown attitude and let the Wekfest audience understand that relationships and origins matter. Both a standard cut hoodie and a cotton long sleeve tee has been released for this campaign.


Both items are now exclusively available via Adapt’s web store in limited supply.



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