A Closer Look: Adapt x Wekfest Campaign

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The Decade in Motion tour is this year’s headline for Wekfest as celebration for the 10th anniversary is finally here. ┬áTo highlight this achievement, there will be ten various collaborations throughout 2018. Each project will align with the brand’s style guide and purpose.

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Since Wekfest originates in the San Francisco Bay Area, one of the first projects feature a local brand, Adapt. Adapt has been a staple in The Bay for a considerable amount of time now. It is deemed a streetwear brand with high credibility within the Bay Area’s various communities.

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The connection is simple, work with a local business to maintain the home grown attitude and let the Wekfest audience understand that relationships and origins matter. Both a standard cut hoodie and a cotton long sleeve tee has been released for this campaign.

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Both items are now exclusively available via Adapt’s web store in limited supply.

 

 

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